cfuthe world’s premier mixed martial arts organisation, and BT Sport today announced a new multi-year media rights deal that builds on their existing broadcast partnership for the UK and Ireland, ensuring that BT Sport will remain the exclusive media home of the UFC.
The new deal means BT Sport and the UFC will celebrate a decade of association next year after first joining forces in 2013.
It was a different world back then, when the legendary Anderson Silva ruled the middleweight division and Hall of Famer Georges St-Pierre was still carving out his unrivaled legacy at welterweight.
But with a new generation of British MMA stars, led by the likes of Tom Aspinal and Leon Edwardsvying to become the champions of tomorrow, BT Sport will continue to bring you our cutting edge coverage of one of the fastest growing sports in the world.
The new deal includes all live UFC events, including numbered events and Fight Nights, plus hundreds of hours of original programming from shows like UFC Countdown and UFC Connected and an in-depth library of esports events from classic fights, highlighted by the greatest fights in UFC history. .
“We were blown away by the overwhelming fan response at our event in London earlier this year,” UFC President Dana White said.
“Fans in the UK and Ireland love the sport and they’ve always been great with us. And now our roster of talent from those countries is the strongest it’s ever been.
“We are thrilled to continue our partnership with BT Sport to continue promoting these athletes, building stars and bringing the best combat sports events on the planet to these amazing fans.”
Rachel Knight, Director of Sports Rights at BT Sport, said: “BT Sport is delighted to continue our successful partnership with the UFC. We are entering a golden age for sport in the UK and Ireland, with an incredibly exciting roster of homegrown talent.
“We look forward to working closely with these brilliant athletes and with the UFC to continue telling stories and bringing the sport to our viewers in the years to come.”
After a three-year absence, the UFC returned to the UK earlier this year in March with an unforgettable event at The O2.
UFC Fight Night: Volkov vs Aspinall recorded a gate of US$4.5m (£3.56m), making it the highest-grossing single sporting event in O2 history.
Seven British fighters on the card have picked up wins, including Tom Aspinall, Molly McCann and Paddy Pimblett, highlighting the level of MMA talent currently in the UK.
With this hugely successful return, the UFC cemented its commitment to the market with the return of a second event to London, scheduled for Saturday July 23 at The O2. Check the latest on the UFC’s summer return to Britain shores here.
The UFC has held 28 events in total in the UK and Ireland since 2002, and every event has sold out, illustrating the strength of the brand that has been built.